Abu Dhabi Tourism Authority in collaboration with Cornell University, School of Hotel Administration
presents
Marketing Management
About The Programme
This course offers participants a basic but thorough understanding of hospitality marketing. Through class discussions, case studies, and real-life examples, participants will learn to apply key hospitality marketing principles to solve problems and take advantage of new opportunities. While some of the cases and examples will be from western hotel firms, the majority will focus on regional firms. This course is directed towards hospitality executives, entrepreneurs, and others who want a fundamental understanding of hospitality marketing. Participants who will benefit especially from this course are those who have not recently attended a hospitality marketing course and non-marketing executives.
This three-day course will assist Abu Dhabi tourism stakeholders and partners in the following
• Understand key marketing-management concepts and principles
• Learn a disciplined approach to the analysis and management of hospitality-marketing challenges
• Apply the ideas, concepts, and principles to their business to develop innovative and profitable strategies and programs.
• Learn how to develop a marketing plan that guides the organization’s marketing decisions
Topics include
• How marketing has moved from the 4Ps to the 7Ps to the 14Cs
• Market segmentation: Identify and analyze customer groups.
• Interactive marketing: e.g., Twitter, Facebook, other social media
• Target marketing: Select and attract key markets.
• Competitive analysis: Understand how to create and defend your unique position in the marketplace.
• Positioning: Find your unique place in the customer’s mind.
• Market research: Identify the most effective mix of tools for understanding the needs of your target audience.
• Consumer behavior: Understand what drives decision making.
• Product: Define the most valuable product/service mix for your target audience.
• Pricing: Create and capture the most value.
• Promotion: Develop the optimal integrated communication strategy.
• Distribution: Build and manage the most effective and efficient channel strategy.
Who Should Attend
Tourism industry professionals, hospitality executives and entrepreneurs.
Programme Details
Date | 11th till the 13th of January 2010
Duration | Three Days Course, 9.00am to 4.00pm
Venue | Park Rotana Hotel, Garden Room 1&2
Fees | AED 785 per participant (includes refreshments and lunch)
The course is offered on a complimentary basis to UAE nationals and Abu Dhabi Government employees
Certification
Participants will receive a certificate of completion upon successful achievement of the three day course.
Registration
Please complete the online registration by copying the below link in your web browser. Ensure you save and print the receipt as a verification of registration and payment on the training day.
http://lct.adta.ae/Training/Register.aspx?id=TPD001-2010
For further clarification and information, please contact Mr. Naim Safi at 02 4181406 or send an email to TPDtraining1@adta.ae