Our sponsorship philosophy
ADTA sponsors a diverse portfolio of events and activities with those winning support having fulfilled criteria that are closely aligned to the Abu Dhabi Government’s 2030 plan.
The events should be shown to be beneficial to the local and visiting communities with proven socio-economic returns and, from a tourism perspective, help take the destination’s name into ever expanding markets.
Many of the events which receive ADTA support greatly add to the destination’s claim to be an international major events destination.
Successful sponsor partners are those that have proven track records and can demonstrate strong synergy with ADTA’s core values of respect, leadership, pro-activity, customer-focus, transparency, excellence with integrity, innovation and teamwork.
Key sponsorship deals have been struck for the following:
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A two-year agreement as a National Supporter for the FIFA Club World Cup UAE 2009.
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England's premier Ascot racecourse.
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A deal with the UK’s leading national newspaper “The Daily Telegraph” which led to “Junior Golf Championship” being renamed the “Abu Dhabi Junior Golf Championship’ with the finals being stage in the UAE capital.
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Sponsorship of Abu Dhabi Race Team in the Porsche Mobil 1 Supercup season with Emirati driver Khaled Al Qubaisi as a team driver.
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A five-year deal with Red Bull for the staging of the season opener for the annual Red Bull Air Race.
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A two-year-deal sponsoring former Red Bull Air Race champion Hannes Arch.
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Headline sponsorship agreement covering the elite, annual Abu Dhabi Yacht Show.
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A major deal with BP Ford’s World Rally Championship team which sees Emirati ace Sheikh Khaled Al Qassimi now contests the annual series. Abu Dhabi has also signed up to become the official destination partner of the World Rally Championship.
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Sponsorship of leading triathletes has created Team Abu Dhabi Triathlon which contests races worldwide.