Horizons Abu Dhabi’ is an international trade engagement initiative aimed at meeting Abu Dhabi’s hotel guest targets with a higher-spend and longer-stay visitor base. Through this initiative, ADTA aims to significantly strengthen its global travel trade partner network to create and implement the best packages that boost its inbound leisure business.
This initiative is an open invitation to international travel trade players to jump aboard the emirate’s rapidly- expanding tourism bandwagon. Regardless of size and existing business linkages with ADTA, international tour operators are encouraged to submit fresh, innovative promotional ideas and proposals that tactically stimulate consumer demand.
What we offer
ADTA will back projects with a viable B2C component with financial and/or non-financial resources, as well as many other incentives.
Main criteria
Criteria for assessing the type and degree of support offered will encompass alignment with our destination brand and our target audience of hi-end luxury and cultural seekers. Other key factors include partners’ track records, in-depth industry understanding and expertise, as well as commitment to a long-term relationship.
How to apply
Interested parties are invited to submit proposals via email to partners@adta.ae